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3 Reasons You Must Need to Know Your Target Market

Rule #1 when creating marketing materials is to “know your target market.” There's a lot of groundwork to do before you can get your words down on paper (more on that in a future issue), but let's start here.

What happens when you identify your target market and learn about their needs and problems?

1. Potential clients read your material and understand exactly why they need you

There is a big difference between marketing to people who get in your way and targeting your target market, for example, seniors over the age of 65 who own their own home, and seniors with very special needs. 

Once you get to know their needs, you can craft targeted marketing messages to make them feel like you're talking to them directly. And imagine what? He will be more willing to engage with you when he feels that you understand him.

2. Give directions for your product or service

"The Apprentice" is a hit TV series about two opposing teams working on a business venture. In the first episode of the season, their task was to develop a new game for Mattel, the world's largest game maker. 

“In this business, we always want our children to dictate,” said one Mattel executive. 

In the end, the losing team was told that their thoughts showed that they did not understand what the children wanted and what they liked. 

They don't care about their target market, kids. And they lost.

Once you identify your target market and know what they like and don't like, you can direct all of your ideas and resources to that group. Instead of trying to give everyone everything, your work is getting attention.

3. Helps you plan effective marketing strategies

Knowing your target market will help you decide how and where to advertise your business. If you are targeting doctors, you can decide how and where to find doctors to talk to.

 On the other hand, if you are targeting business owners, you will obviously not be able to achieve your goals simply by associating with small business owners.

As a result, less time is wasted exploring a marketing dead end, and more time is spent searching for and talking to the perfect client.

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